Let’s Get Phygital is a creative and educational project focused on digital filters, 3D modelling, and phygital design practices. It is a collaborative online international learning project between London College of Fashion, PXL-MAD School of Arts Hasselt and Rhode Island School of Design that investigates contemporary jewellery through experimental, non-physical, and digital approaches. It explores how AR and AI can expand design thinking and creative methodologies within jewellery practice. On 6 March 2026, the project’s organisers presented an overview of the initiative, showcased works by participants from the past five years, and hosted a talk with guest speakers Sofie Boons, Patricia Domingues, and Jonathan Mathew Boyd,  exploring phygital adornment, its creation, meaning, and future possibilities. All images are courtesy of Munich Jewellery Week 2026 public programme events, Photographer: Laura Schwabbauer.

Technology today plays a major role in our daily lives, affecting many aspects of our social, professional, and personal environments. The way we live, work, learn, and interact with one another has changed, from our smartphones and smartwatches to social platforms and online communities, to e-learning and digital libraries, and the list goes on. With its ability to combine digital information with the physical world, Augmented Reality (AR) is becoming increasingly integrated into our daily lives by enabling us to view real and computer-generated images within the same field of view (Berry et al., 2006). Compared to other technologies like Virtual Reality, AR can be considered a technology that is easier to integrate into our daily lives because it has been included in commonplace devices like smartphones (Heller et al., 2019). Despite the proliferation of numerous software and hardware developments in recent years, a knowledge gap exists in relation to the influence these digital tools might have on the designer’s creative process. Thus, this project focuses on the examination of such digital tool integrations, specifically in the domain of jewellery design through the collaborative project Let’s Get Phygital (LGP).